LATEST NEWS
WPP Media Research Reveals a ‘Dependency Dilemma’ in Irish Language Advertising
New research from WPP Media Ireland has revealed a “dependency dilemma” in Irish language advertising.
The research carried out by WPP Media - "An Analysis...
FEATURES
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the...
LATEST APPOINTMENTS
Goosebump Appoints New Executive Creative Director
Robert Boyle has been appointed as executive creative director with goosebump.
A well-known figure within...
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AIB Celebrates GAA Sponsorship With New Campaign from TBWA
With the AIB All Ireland Club championship well underway, TBWAIreland has rolled out a new campaign for the bank as part of a “refreshed...
