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Breaking News

Philip Sherwood to Head up JNOR

The board of JNOR has appointed Philip Sherwood as its new director. Sherwood has over 25 years experience in the advertising industry both on the agency and client side.

Imelda May Fronts Credit Union Campaign

Irish rockabilly and blues singer Imelda May has been unveiled as the new face of the Credit Union movement in Ireland, taking over from Irish rugby international Brian O'Driscolll.

Publicis D Wins Medfit Account

Publicis D Healthcare has picked up the PR and marketing contract for Medfit, the first and only medical fitness facility of its kind in Ireland.

Blessed are the Cheesemakers

Two of Ireland's top rival cheese brands - Dubliner Cheese and Kilmeaden - have launched new TV campaigns aimed at boosting sales of their popular Dubliner Cheese.

Yappy Cements Deal with Brightroll

Yappy, the recently formed mobile advertising sales agency has formed an exclusive partnership with online video platform Brightroll.

Bespoke Wins Bacardi Account

The Dublin agency Bespoke with Direction has picked up the PR account for Bacardi following a competitive pitch.

Red Ant Wins Bestquote.ie Account

The Dublin-based digital agency Red Ant has picked up the digital account for online insurance broker Besquote.ie.

AdWorld Features

Marketing’s New Kid on the Block

The small but growing Irish mobile marketing industry has a new player in the form of telecommunications giant O2. Through its O2 Media offshoot, it is now offering brands and agencies the opportunity to connect with its 900,000 plus opt-in customers. More »

Accurate Targeting: The marketer’s most important new year resolutions

Taking family circumstances and personal factors into account can give marketers the edge, writes Eimear Faughan More »

Social Media and the Consumer

Consumers' purchase decisions are now being affected by social media, or so iReach research shows, explains Oisín Byrne. More »

Turning Doubts Into Certainties

Millward Brown Lansdowne has identified four key considerations to maintain brand health in uncertain times. Paul Moran explains. More »

Direct Marketing’s Bright Future

While social media and mobile marketing look set to exert a growing influence on direct marketing strategies over the coming years, the future for the DM industry looks bright writes Paul Golden. More »

The Importance of Data

David O'Sullivan pulls back the DM curtain to reveal one of the stars of direct marketing, the Database. More »

What's the Name of the Game?

So, the game has changed, but exactly what game are we talking about? John Canacott explores. It's hard to avoid reading views that digital has been the game changer from a marketing communications perspective. More »

Back to Basics

There so many new channels to choose from to get in touch with customers. Social media represents a whole new way to interact and converse, but, given the brain space it's taking right now, is it doing anything to secure sales - volume sales, asks Amie Peters.

TV’s Bright Digital Future

Emerging digital technologies are likely to enhance the TV viewing experience over the coming years rather than dilute it as some observers have forecast. And this is good news for clever and innovative brands and content creators, says Ben Hindmarch. More »

The Great Mobile Standards Debate

If your brand is considering developing a mobile strategy, then you should bring yourself up to speed with the often contentious debate surrounding the use of native apps or the parvenu HTML 5 standard. Confused? Ruth McPartlin demystifies the debate. More »