Breaking News

Agency Chiefs Hit Out at Census Pitch Process

A number of advertising agencies have expressed concern with the decision by the Central Statistics Office (CSO) to ask nine agencies to pitch for the Census 2011 account which was been put out to tender.

eightytwenty/interactive Wins Grafton Account

The Dublin-based agency eightytwenty/interactive has won the digital account for the Grafton Employment Group.

Chemistry Drives Off with BMW/Mini

Chemistry has won the creative account for BMW/Mini which was put out to pitch two months ago.

Focus Wins Irish Rail Account

Focus Advertising has picked up the Irish Rail creative and media account from McConnells.

Indo Reports Interim Profits €53m

Independent News & Media has reported a solid set of results for the first half of 2010, helped in part by a modest increase in advertising revenue and the sale of its UK-based Independent titles.

TV3 Bags Wimax as Football Sponsor

TV3 has agreed a "substantial" sponsorship with Imagine Wimax for its coverage of the Europa League, the final of which will be played in Dublin.

AdWorld Features

Cox’s Core Challenge

Alan Cox, chief executive of Core Media talks to John McGee about the tricky state of the media buying business in Ireland and the agency's plans to grow its over the next twelve months.

Out of Home Sees Brighter Future

A number of high profile campaigns and continued support from major brands enabled the out of home advertising market to escape the worst effects of the downturn over the last 12 months, writes Paul Golden.

The Changing Face of Digital Media

As media consumption habits continue to change, so too does the digital media opportunities and formats available to brands. But the change is only just beginning, writes Rob Reid. More »

Dobbin’s Delight

As it approaches its 25^th anniversary, the Dublin-based advertising agency Javelin is as hungry as ever for new ideas and new business. John McGee talks to one of the agency's founders and current MD Joe Dobbin.

Marketing and Mysticism

Marketing is all about the appliance of science and good marketing strategies owe more to deep insights into consumer behaviour rather than any hocus pocus theories, says John D. Byrne.

Are You Looking at My Endorsements?

Choosing the right image for your brand during major sporting events is a bit of a gamble when players' other "assets" could make the front page, writes Margaret E. Ward.

Social Climbing For Marketers

Like it or not, social media sites like Facebook are here to stay for the foreseeable future and as Cillian Kieran argues, marketers had better get in on the act or suffer the consequences. More »

The Brands, They are A-changing

The world's top four brands are all IT-related companies according to the latest research carried out by Millward Brown's BrandZ research. Why is this? Roger Jupp sheds some light on the matter.

Branding in the 1st Person

A good brand is like a friend and friendship lies at the heart of good branding strategies, says Shane McGonigle. We all know the value of a brand and there are a million books, if you care to read them, which will split the atom on this topic. So I'm not going there. If you don't believe in brands, good luck to you because I do.

Older, Richer and Wiser

People are living longer and research shows that the older market has more money to spend and an appetite for a better lifestyle. So is this market being ignored by marketers, asks Yvonne Gordon.