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Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your Agency Model
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director,...
Opinion: What AI Says About Your Brand and Why it Matters
As AI platforms reshape brand search, Catrióna Campbell warns that optimising for AI answers is futile without...
Opinion: How Brands Should Tap into Ireland’s Cultural Renaissance
While Ireland continues to undergo a cultural renaissance on the global stage, brands should resist the temptation...
Opinion: Irish Consumers Under Pressure
With consumers struggling on a number of fronts - from housing, rising fuel and food prices, sentiment...
IMJ FEATURES
Opinion: The Great Decoupling and Why Organic Traffic Is Falling When Rankings Are Not
For many brands, organic search traffic is falling even as their rankings are holding steady. So, what...
Opinion: The New Indie Agency Moment
Big is slow. Slow is dying and the holding companies are finally figuring this out about a...
The Big Picture – Turning Cities into Movie Trailers
Film Releases on OOH - Reaching Audiences in the Real World.
2026 is emerging as a massive year...
Opinion: Why I Don’t Want to be an Expert in Your Business
The idea that creative advertising agencies should be experts in their client’s business and industry is not...
IMJ FEATURES
Opinion: From Painted Planks to Programmatic Super Power
Pitch-side advertising has moved far beyond painted boards to become dynamic channels that blend brand building with...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age...
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10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
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National Lottery Defends Adaptation of New Zealand Ad from 2018
The National Lottery has defended its decision to adapt an eight-year-old New Zealand originated TV ad for the Irish market.
Last week Folk VML and...
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No...
