FEATURES
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age...
Opinion: Agencies and Clients Deserve a Better Pitch Process
Having spent years running a number of successful agencies in Ireland and the Middle East- in addition...
Opinion: Network Brands and How AI Shifts Power to the Edges
The last two network revolutions empowered people to have a voice, communicate with each other, create their...
Opinion: Understanding Ireland’s Trust Moment
Trust is slow to build and quick to erode. It can only be built through consistent action,...
Opinion: Why Trust is the Central Issue in Journalism Today
Misinformation and disinformation, AI slop and extremist content are just some of the problems polluting the daily...
IMJ FEATURES
Opinion: The Tide is Turning on Aspirational Marketing
Aspiration is part of being human, but the way it shows up in culture changes. And the...
Opinion: Great Expectations for Programmatic OOH
The time for talking is now over and 2026 will be the year that Programmatic OOH starts...
IMPACT Award Winners 2026
Aaron Poole, Marketing Insights Manager, PML Group with IMPACT Award Winners 2026
In Out Look this week...
Opinion: Beyond the Super Bowl Ads, What Are We Actually Watching?
While the marketing industry once again became fixated on the ads during the recent Super Bowl, marketers...
IMJ FEATURES
Opinion: The Uncomfortable Truth about Irish Advertising
Misattribution in the advertising world is widespread and wasteful. But why does the industry still persist with...
OOH: The Impact of Colour
You can tell a lot about a new year by what you see on the OOH in January. Before anyone reads a word, colour has already done a job...
2026 Predictions and Wise Words
Jane McDaid, Founder of THINKHOUSE, contacted some of the brightest and boldest thought leaders from the world...
MOST POPULAR
10 Key Trends That Will Change the World of Public Relations
Like many industries, the world of public relations is changing rapidly. Michael O’Keeffe, chief executive of PSG Communications looks at ten key trends that...
LATEST CAMPAIGNS
Brennans Bread Hires Squeeze Technologist for Latest Campaign
00:01:24
Brennans Bread, in collaboration with WPP Media's Invention, has launched a new playful campaign that introduces consumers to the bread’s new official Squeeze Technologist.
According...
Ardmore Reframes the Sustainability Narrative in New Campaign for Dfi
The Belfast-headquartered Ardmore Group has launched a transformative new campaign for the Department for Infrastructure (DfI) designed to reframe the narrative around decarbonisation and...
