NEWS
Opinion: From AI to Retail Media – 10 Trends for 2025
Colm Sherwin, chief digital and investment officer with Core shares his Top 10 predictions for 2025.
The Lawsuits Continue, But Will We See...
Out Look: Vodafone is biggest brand on OOH in 2024
During the past twelve months the Telecoms brand has more than doubled its investment in the channel and accounted for almost 3% of all OOH display value.
00:00:29
Publicis Dublin Celebrates 190 Years of Railway Tracks in New Iarnrod Eireann Campaign
Publicis Dublin and Iarnród Éireann have rolled out a new campaign paying tribute to the 190-year legacy of Ireland's railway tracks. Through a one-shot...
Core Optimisation Continues Expansion Plan With New Strategic Hires
As it celebrates its 10th anniversary in 2025, the Shannon-based digital agency Core Optimisation, has made a number of new strategic hires as it...
Opinion: Four Key Programmatic OOH Trends for 2025
With the growth in programmatic OOH set to continue into 2025, Eoin Carroll looks at five key trends that will underpin this growth.
Building on...
00:00:30
Goosebump Tackles Sleepless Nights With New Campaign for bonkers.ie
Goosebump, the Francis Street-based creative agency, has launched a new campaign for price comparison site bonkers.ie.
The campaign is running across TV, social and radio with...
Opinion: Audio Will Continue to Be Heard Loud and Clear in 2025
We may be heading into uncertain times but for audio, the foundations couldn’t be stronger, writes Ciaran Cunningham
2025 is shaping up to be a...
Golden Bake Wins This Year’s Big Bus Brand Drive
Golden Bake has won this year’s Big Bus Brand Drive organised by Love Irish Food and Global in Ireland.
The award will provide Golden Bake...
Irish Agencies Shine at IMPACT Awards
The European Association of Communications Agencies (EACA) and its IMPACT Council are delighted to announce the winners of the 2024 IMPACT Awards, celebrating outstanding...
Bauer Media Acquires Clear Channel’s OOH Business
The OOH company Clear Channel Ireland is set to become part of Bauer Media following a decision by its parent company, Clear Channel Europe,...
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
Boys+Girls Wins SSE Airtricity Account
Boys+Girls has won the creative account for SSE Airtricity following a competitive pitch which took place in Q4 of 2024.
In recent years, the energy...
Out / Look: OOH drives January reset considerations
OOH is perfectly positioned to tap into this post-seasonal mindset, offering brands an opportunity to connect with health-conscious audiences during a period of high deliberation and intention.
Tourism Ireland Confirms Grey London Appointment
Tourism Ireland has confirmed that it has appointed Grey London as its new global creative agency.
In November, Adworld first revealed that Tourism Ireland had...
David Hayes to Leave Wavemaker in June
David Hayes, one the advertising and media industry’s best-known figures in recent years, is to leave the GroupM-owned media agency Wavemaker in June.
Highly regarded...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
