NEWS
Opinion: Understanding Gen Alpha’s Shopping Habits
With the all-important Christmas shopping period well underway and the January sales only weeks away, Sarah-Jane Lowes, head of digital & social at Droga5...
Boys + Girls Copywriter Michael Whelan Shortlisted for an Oscar
Michael Whelan, a senior copywriter with Boys + Girls has been shortlisted for an Oscar in the Best Live Action Short category. The Oscars...
Out Look: Special delivery for Christmas
As we bookend Out \ Look for 2024, brands are going out with an impactful bang across the OOH landscape with innovative activations and special builds.
Opinion: Why Digital Audio Will Outperform in 2025
After many years of breakneck growth there are still plenty of reasons to suggest that Digital Audio will continue to grow significantly in 2025,...
Media Awards 2025 Set for Mansion House on May 8
The organisers of the Media Awards have announced that the gala black-tie event will take place on Thursday, May 8th 2025.
The Awards will be...
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Barry’s Tea Captures Airport Homecomings With Touching Video
With the main airports around the country packed with people returning home for Christmas, Barry's Tea has tapped into that warm fuzzy feeling with...
Today FM and Lidl Makes a Christmas Wish Come True
Christmas love was in the air on Today FM this week when one lucky listener in Tipperary had his Christmas dream come through courtesy...
AAI Toolkit Event to Address Trump’s Impact on Global and Irish Economies
With Donald Trump set to become President of the USA in January, the Association of Advertisers in Ireland (AAI) will host a special breakfast...
The Christmas Ads of 2024 that Have Consumers Talking
https://www.youtube.com/watch?v=dJ1vQesB9hk
Christmas ads help contribute to the festive fun every year and this year is no different, writes Sarah Walsh, head of strategy with The...
Lidl Tops the Christmas Charts According to REDC Research
In the annual review of Christmas advertising Lidl has topped the charts this year, according to research carried out by REDC, writes Ciara Reilly.
It’s...
Social Media FEEDs Growth for TBWA Ireland
The increased investment by brands in social, digital and content has led to one creative agency setting up its own standalone social business, as...
Showcasing 2024: A Year of OOH Innovation
In 2024, PML Group led the charge with exciting and impactful OOH activations across the medium’s infinite creative canvas.
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Boys+Girls Kick Off New Campaign for Leinster Rugby
With Leinster set to take on Clermont Auvergne in the Aviva Stadium this weekend in Round 2 of the Investec Champions Cup, Boys+Girls has...
Sky Rolls Out New Cross Platform Solution for Advertisers
Sky Media, the advertising sales division of Sky, has rolled out Sky AdVance, a new cross platform solution that allows advertisers to connect the...
Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.
Looking ahead to 2025, advancements in the channel...
LATEST APPOINTMENTS
ACCOUNT WINS
Accenture Song Wins €7m Failte Ireland Digital & Content Account
Accenture Song has been appointed as Failte Ireland's B2B digital and content partner for the next three years, an account that will be worth...
