NEWS
Judging for Media Awards 2025 Gets Underway
Judging for this year's Media Awards 2025 is now underway. The deadline for entries passed last week and a total of 269 entries were...
Digital Audio Continues to Power Ahead According to IAB Research
New research carried out by RED C for IAB Ireland has found that over three quarters of all adults age 16+ listen to digital...
Miriam Hendrick Appointed Managing Director of Ringers
Miriam Hendrick has been appointed as managing director of the creative, branding and design consultancy Ringers.
Highly regarded in the industry, Hendrick joined Ringers in...
Out Look: Sky Sports turns golfing stars into oil paintings for US Masters
Research by TGI shows that these formats are 56% more likely to get the attention of Sky Sports Golf viewers versus the general population.
Opinion: Collaborations and Partnerships Could Unlock Growth in Advertising and Marketing
In some industries and business ecosystems, collaboration with other companies is widespread and has been proven to be mutually beneficial. Could they work in...
TBWA Ireland Wins AIB Creative Account
TBWA Ireland has won the creative account for AIB following a competitive pitch.
One of the biggest creative accounts in the industry, it was put...
Folk VML Wins Safefood Cross-Contamination Campaign
Folk VML has been picked by Safefood to deliver its latest food safety campaign that is aimed at tackling cross-contamination in home kitchens.
“Building on...
TAM Ireland Announces Shortlist for the TAMI Awards
TAM Ireland has announced details of the shortlist for this year’s TAMI Awards for TV planning.
Winners will be celebrated at an afternoon ceremony on...
The Public House Rolls Out New Campaign & Brand Positioning for the BelTel
The Public House has created out a new cross-platform campaign for the Mediahuis-owned Belfast Telegraph.
Running across audio, digital, OOH, print, and social, the campaign...
TBWA Campaign for Deep RiverRock Focuses on Solely on Hydration
https://vimeo.com/1072478495
TBWAIreland has created a new brand platform for Deep RiverRock, the Coca Cola-owned water brand that is bottled in County Antrim.
Called ‘That’s Better,’ it...
DMG Launches Advertising Offering for Companies Targeting EU Markets
With over 66m unique users every month throughout Europe, dmg media Ireland has launched a new advertising offering called EURO EDGE to help Irish...
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Bonfire Cooks Up Tasty Campaign for Zanna Cookhouse
Bonfire has created a new national campaign for the Wexford-based food company Zanna Cookhouse.
The campaign is running across radio, OOH and social and was...
Unilever Tackles FOBO With New OOH Campaign
Out of Home (OOH) media agency Posterplan, in collaboration with Mindshare has partnered with the Unilever-owned deodorant Sure to “spark a revolution in personal...
Opinion: The World Needs Less Content and More Imagination
Creatives and marketers must resist the gravitational pull of algorithmic sameness and embrace risk, story-telling and the power of the imagination writes Jonny Boyle.
There...
AGM Gets a Chilly Reception With New Coors Roadshow
Beer brand Coors, which is distributed in Ireland by Heineken, officially kicked off 2025 with The Big Chill 2025 with an experiential event in...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
