LATEST NEWS
IAB Ireland Webinar on the Impact of AI in Digital Advertising
IAB Ireland’s AI Working Group is hosting a webinar on Thursday April 23 and a panel of experts will explore how artificial intelligence is...
FEATURES
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age of 55, writes Aoife Marron, director, REDC...
LATEST APPOINTMENTS
Pluto Strengthens Team With Senior Appointments
Creative agency Pluto has appointed Meghan Clapham as designer and Robert Beddall as live...
DON'T MISS
Ad of the Week
Brennans Bread Hires Squeeze Technologist for Latest Campaign
00:01:24
Brennans Bread, in collaboration with WPP Media's Invention, has launched a new playful campaign that introduces consumers to the bread’s new official Squeeze Technologist.
According...
