LATEST NEWS
ATLAS INSIGHTS: Better Inputs, Better Planning
For a long time, media planning has been built on the assumption of precision. We can reach audiences, and we can understand them clearly...
FEATURES
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss Sarah McDevitt writes about the importance of...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your...
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director, Marketing Transformation, Deloitte Digital and Acne, Ireland.
Marketers...
LATEST APPOINTMENTS
Talon Appoints Eoin Carroll as Head of Programmatic
Eoin Carroll has been appointed as head of programmatic at the OOH agency Talon...
DON'T MISS
Ad of the Week
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No...
