Electric Media has beaten off competition to be appointed as the exclusive reseller for TG4’s online advertising. The new agreement means that digital media buyers in Ireland now have access every month to more than 2 Million banner ads on TG4.ie and 400,000 video pre-roll ads on the TG4 Player.
“This is a very exciting agreement for advertisers and makes available new ad positions on premium content for leading brands in Ireland,” reports Lawrence Chmara, digital publisher manager for Electric Media.
TG4 is Ireland’s award-winning television channel and has a strong viewer base throughout the island. TG4 invests over €20m annually in original Irish language programming from the independent production sector in Ireland.
An average of 650,000 viewers a day watch TG4 in the Republic of Ireland and daily figures swell to 1m people on major viewing days like Christmas Day and St. Patrick’s Day. The website TG4.ie had over 100,000 unique users every month in 2012. Over 187,000 hours of TG4 programming was viewed from the TG4 Player in 2012 and the trend points to continuing growth in this area.
“Electric Media is delighted to kick off 2013 by partnering with one of the most respected brands in Irish media and further strengthening our display and video advertising opportunities for premium advertisers”, added Chmara.
