Winners of the APMC 2013 Grand Prix Award, Andy Claire, Colm Gaore, Gary Fogarty, Niamh O’Kennedy, Helena Murphy, and Stephen Moran, from Ogilvy Dublin from Ogilvy Dublin for GSK for their ‘Lucozade Sport Club Crusade’ campaign being presented their award by Paul Godwin from PCG Consultant, Jamie Helly from Dynamo and Dermot Whelan at the APMC Star Awards 2013.
The 2013 APMC Star Awards took place in the Westin Hotel last Friday. MC Dermot Whelan presented a total of fifteen gold awards to eight APMC Agencies.
The big winners on the night were Ogilvy who won three gold awards and went on to take home the overall Grand Prix Award for their Lucozade Sport Club Crusade.
Meanwhile, Rothco Social+ took four gold awards for client work on IDL and Meteor, Publicis and Ogilvy were awarded three golds each: three for Heineken and three for GSK respectively. Real Nation, Stratagem iLabs, Ground4D, Zoo Digital and Verve picked up one a piece.
This year’s judges in the APMC Star Awards were Jamie Helly, managing director, Dynamo, Dr. Laurent Muzellec, Lecturer in marketing UCD, Paul Godwin, owner of PCG Consultants and group planning consultant with the Positive Thinking Group, Ruth Guy, fundraising and marketing director of Barnardos Ireland.
Speaking on behalf of the judges, Paul Godwin of PCG Consultants said: “We were very impressed by the standard of the entries this year. Certainly in the digital and mobile arenas Ireland appears to be at the forefront of innovation and creativity here. All the judges were delighted to see campaigns that focused on delivering both customer and brand value, we saw real, quantifiable commercial results from solid strategic thinking and great creative execution.”
The 2013 APMC Star Awards were sponsored by IMJ, Today FM, Unmissable, PIMS-SCA Ltd, Hayes Solicitors, Colour World Print, Promocraft, Metro Herald and Connect Promotions.
See below for the full winners list:
| Agency | Client – Campaign Name | Award | |
| Category A1: Retail & Consumer Durables, Automative and Household Goods | |||
| Verve Marketing | Citroen Motors Ireland – Create your own Picasso | SILVER CATEGORY WINNER | |
| Category A2: FMCG – FOOD | |||
| Elevator Promotional Marketing | Tayto Group NI – Tayto Golden Ticket | BRONZE | |
| goosebump | Kerry Foods – Dairygod Scoop it, Dollop it. Melt it | SILVER CATEGORY WINNER | |
| Giraffe | Kraft Foods – Philadelphia Roadshow | BRONZE | |
| Category A3: FMCG – Non-food | |||
| Ogilvy Dublin | SCA – The Juan Armed Bandit | SILVER | |
| Verve | Colgate Palmolive Ireland – Sanex zero percent campaign | SILVER – CATEGORY WINNER | |
| Category A4: Non-Alcoholic Beverages | |||
| Verve | Coca-Cola – IrelandHappiness Truck | BRONZE | |
| Verve | Coca-Cola Ireland – Diet Coke – love it light | SILVER | |
| Ogilvy Dublin | GSK – Lucozade Sport Club Crusade | GOLD – CATEGORY WINNER | |
| Category A5: Alcoholic Beverages – Beer | |||
| Ground 4D | Heineken Ireland – Paulaner Oktoberfest at the Mansion House | SILVER | |
| Ground 4D | Heineken Ireland – Tiger Beer Limited Edition Glass Boxes | BRONZE | |
| eightytwenty | C&C – Bulmers deCider | BRONZE | |
| Publicis Group | Heineken Ireland – Murphys – When it rains it pours | GOLD – CATEGORY WINNER | |
| Category A6: Alcoholic Beverages – Wines & Spirits | |||
| Rothco Social + | IDL – Absolut Blank | GOLD – CATEGORY WINNER | |
| Category A7: Service Industries, including Travel and Leisure | |||
| Strategem iLabs | Bus Eireann – béClub | BRONZE – CATEGORY WINNER | |
| Category A8: Media, IT and Telecoms | |||
| Verve Marketing | emobile – emobile Christmas Elves | SILVER | |
| Rothco Social + | Meteor – Meterology Student 2012 | GOLD – CATEGORY WINNER | |
| Category A9: Government, Charity and Cause Related | |||
| Real Nation | Irish Aid – Our World Irish Aid Awards | GOLD – CATEGORY WINNER | |
| Strategem iLabs | Union of Students of Ireland – Fed up? Stand Up | SILVER | |
| Category A10: Business to Business & Trade and Salesforce | |||
| No Award in this category | |||
| Category B1: Best Long Term Campaign | |||
| Ogilvy Dublin | GSK – Lucozade Sport Club Crusade | GOLD – CATEGORY WINNER | |
| Verve Marketing | Coca-Cola Ireland – Diet Coke – love it light | GOLD | |
| Category B2: Best Promotional Innovation | |||
| eightytwenty | C&C – Bulmers deCider | SILVER | |
| Rothco Social + | IDL – Absolut Unique | GOLD – CATEGORY WINNER | |
| Category B3: Best Integrated Campaign | |||
| TEQUILA\Cawley Nea TBWA | NDC – Bring on the Pros | SILVER | |
| Ogilvy Dublin | GSK – Lucozade Sport Club Crusade | GOLD – CATEGORY WINNER | |
| Ground 4D | Heineken Ireland – Coors Light Free Gaff | BRONZE | |
| Verve Marketing | Coca-Cola Ireland – Diet Coke – love it light | BRONZE | |
| Category B4: Best Use of Social Media | |||
| Zoo Digital | Innocent – #healthy tweets | GOLD – CATEGORY WINNER | |
| Rothco Socal + | IDL – Absolut Unique | GOLD | |
| B5: Best use of Digital Media | |||
| eightytwenty | C&C – Bulmers deCider | SILVER – CATEGORY WINNER | |
| B6: Best use of Mobile | |||
| eightytwenty | C&C – Bulmers deCider | SILVER | |
| Publicis Group | Heineken Ireland – Murphys – When it rains it pours | GOLD – CATEGORY WINNER | |
| B7: Best Use of Experiential <30K (Less than 30K) | |||
| No Awards given | |||
| B8: Best use of Experiential >30K (More than 30K) | |||
| Ground 4D | Heineken Ireland – Coors Light – Coors Light Rocky Mountain Weekends | BRONZE | |
| Ground 4D | Heineken Ireland – Paulaner Oktoberfest at the Mansion House | GOLD – CATEGORY WINNER | |
| Ogilvy Dublin | SCA – The Juan Armed Bandit | BRONZE | |
| Rothco Social + | Meteor – Meterology Student 2012 | SILVER | |
| Rothco Social + | IDL – Absolut Blank | SILVER | |
| Boys & Girls | IDL – Campo Viejo Tapas Trail 2012 | SILVER | |
| B9: Best Visibility at Point of Purchase | |||
| Ground 4D \ Eye Level | Heineken Ireland – Playclub Dublin | SILVER – CATEGORY WINNER | |
| Ground 4D | Heineken Ireland – Tiger Beer Limited Edition Glass Boxes | SILVER | |
| B10: Best Use of Broadcast Media | |||
| No Awards given | |||
| B11: Best Use of a Small Budget (under EUR15K) | |||
| Mixtape Marketing | Paddy Power – London, France | SILVER | |
| Strategem iLabs | Union of Students of Ireland – Fed up? Stand Up | GOLD – CATEGORY WINNER | |
| Y&R | Innocent Drinks Ireland – Big knit hat statue stunt | BRONZE | |
| B12: BestCreative Execution | |||
| Publicis Group | Heineken Ireland – Murphys – When it rains, it pours | GOLD – CATEGORY WINNER | |
| Rothco Social + | IDL – Absolut Unique | SILVER | |
| Ground 4D | Heineken – Paulaner Oktoberfest | SILVER | |
| GRAND PRIX | |||
| Ogilvy Dublin | GSK – Lucozade Sport Club Crusade | Grand Prix | |
