As Dublin once again prepares to host the Discover Ireland Dublin Horse Show, Dublin agency ICAN has rolled out its first campaign for the event having picked up the account earlier in the year.
Commenting on the new account win Ciarán Farrell, ICAN’s Business Development Director, said that “This is another example of a shrewd client realising the value of a holistically planned and executed campaign, with online and offline creative & media being handled by one agency to maximise results.”
The campaign features a range of high-impact online and outdoor formats supported by radio and a highly targeted cross platform digital campaign.
The Discover Ireland Dublin Horse Show takes place from the 7th-11th of August 2013 in the RDS and is regarded as one of the top international events of its kind in the sporting world.
