Shenda Loughnane has been appointed as CEO of iProspect, the Aegis-owned performance digital agency.
iProspect specialises in delivering return on investment for clients through core digital services such as search engine marketing (SEM), performance display/ social, real time bidding, analytics and affiliate marketing.
She has over 13 years’ experience in the digital marketing industry and joined Aegis Media Group three years ago as its head of digital. She previously ran full service digital agency ICAN. She is also a former media director with both Saatchi & Saatchi and CDP Associates.
For its part iProspect was set up in 1996 and was acquired in 2004 by Aegis Media. The company now has 55 offices in 40 different countries with around 1,900 employees.
