Bernie Coyne, Managing Director of Coyne Research
Coyne Research has won the Grand Prix at this year’s Marketing Research Awards which are organised by the Marketing Society and held as part of its annual Christmas lunch in the Shelbourne Hotel.
Coyne Research, which is headed up by Bernadette Coyne, picked up the Grand Prix for work it carried out for retailer Lidl Ireland. It also won in the Brand Development & Strategy category.
Other winners included Behaviour & Attitudes which won two awards. The first award was in the Advertising Research category and was for work it did for JCDecaux entitled “The Power of Outdoor.” The second award was in the Innovation in Research Approach for client Meteor.
Elsewhere MediaVest won the Excellence in Data Analytics category with work it carried out for clients Aer Lingus, O2 and Aviva entitled “Maximising Online Sales through Analytics.” MediaVest, together with its sister research agency Ignite Research, also won in the Public Policy and Social Research category for work with the Road Safety Authority called “Like Father, Like Son.”
This year’s award for Excellence in Qualitative Research went to Bord Bia for a research project for food company Glanbia entitled “Our Secret Ingredient.”
Commenting on the Awards, the chairwoman of the Marketing Society, Martha Fanning said, “We are delighted with the continued success of these Awards, attracting a record breaking 61 entries this year. There is no doubt that research has a significant role to play in planning, developing and evaluating marketing campaigns and business strategies for all types of organisations, as demonstrated by the breadth of entries. It is clear a revealing local insight, resonant branding or persuasive communications, are the elements we excel at and which can give a business or a campaign the stand out it needs to succeed. Congratulations and well done to all of the winners.”
Presenting the Awards, Prof Damien McLoughlin, Chairman of the adjudication panel, said: “I was delighted to be involved in judging the awards for a second year. It was great to see such a high standard of work from the industry. The Research Excellence Awards has shown that the research industry is thriving in Ireland and the winners demonstrate that Irish research companies are producing world class work.”
Other judges included, Orla Murphy (Liberty Insurance), Julian Smith (Bord Bia), Jane Nolan (An Post), Mark O’Boyle (Failte Ireland) and Cathy Winston (Cathy Winston & Co.). This year’s awards were sponsored by MCCP and Empathy Research while the media partners were IMJ and The Sunday Business Post.
