Irish International has resigned from the Bank of Ireland account, bringing to an end a relationship that spans the last 15 years.
It is understood that this is the first time an Irish agency has resigned from such a large account, however a source close to the agency stressed that the parting was “amicable.” The Sandymount-based agency will now step away from the account within the next two months.
During its 15 year tenure, Irish International has created numerous memorable and award-winning campaigns for the bank. The relationship was also one of the longest client/agency relationships in in the Irish advertising industry in recent years.
