Publicis Dublin has picked up the creative account for Irish Rail after a pitch that included Irish International, Javelin and the incumbent Focus Advertising.
The account win comes hot on the heels of the Tayto crisps account which it picked up several weeks ago and its recent success at the ICAD awards where it was the most awarded agency for the fifth year in a row.
Separately, the media account, which was also managed by Focus, was also put out to pitch and a decision is expected within the next couple of weeks. A number of agencies including Focus and MediaVest pitched for the account.
