Declan Kelly, Deputy MD of Clear Blue Water Â
Clear Blue Water and Havas Worldwide have picked up the respective media and creative accounts for the Irish League of Credit Unions (ILCU) following a competitive pitch. The incumbent on both the media and creative accounts was Focus Advertising.
It is estimated that between media and creative, the account is worth in excess of €1m a year. For the past couple of years Irish singer Imelda May has fronted the ILCU’s campaigns, having taken over from former Irish rugby legend Brian O’Driscoll.
According to Mandy Johnston, Head of Communications at the ILCU, “With the appointment of Clear Blue Water as our media partners we hope to deliver our new campaign in a dynamic way that will give us the desired cut through at this very exciting time for credit unions.”
Declan Kelly, Deputy MD of Clear Blue Water adds, “We’re delighted to get the chance to work with the Irish League of Credit Unions, it’s a fantastic organisation that does great work for their members in communities across the island of Ireland. There are exciting times ahead and we’re really looking forward to working with the ILCU and HAVAS Worldwide Dublin to deliver a great campaign.”
