IRS+ has appointed Dave Cahill and Karen Doyle as account directors. Cahill joins from TG4 where he was sponsorship manager while Doyle joins from media agency PHD where she was also account director.
“Dave has a driven focus on sales, strategy and results and will make a huge contribution to the IRS+ team and platform. Karen has worked with two of the largest agency groups and her strategic experience will be instrumental in shaping the positioning of local radio as an integral part of the marketing mix,” said IRS+ CEO Peter Smyth.
IRS+ represents a number of regional radio stations which reach over 1.1 million daily listeners. The media sales agency recently announced the latest step in its digital consolidation process, which will see it handle agency sales for Ireland’s largest internationally-based website Irish Central, which boasts over 4.6 million page views a month. IRS+ also recently announced the addition of Digital Out Of Home network supplier IPC Digital Media to its roster.
