Target McConnells has done that rare thing for an Irish agency in getting published by the global industry bible, Lüerzers Archive. The campaign for Unipin (part of the Mitsubishi group).
Robert Boyle, creative director at Target McConnells says, “We at Target McConnells have done that rare thing for an Irish agency in getting published by the global industrial bible of standout creative work, Lüerzers Archive. The campaign for Unipin whilst in seemingly traditional press format, went on to target its intended global demographic where they live, online. It tore through ad sites, creative blogs, Reddit, Twitter and Pinterest like a B-Movie monster; annihilating language barriers and chewing up all likes, stars and up-votes in its path.
Given that the intended audience was our compatriots in creative industries, it begs the question…was it really a print ad, after all?
The recognition from Lüerzers, however, shows international acknowledgement of Target McConnells becoming ever more comfortable in our skin, doing world-class and culturally contagious work.”
