Credits:
Agency – bloom
Advertiser – CityJet
Title – Fly like a Star
Director – Martin Danneels
Producer – Lucia Gavin/Gavin McAuliffe
Creative Director – Michael Walsh
Account Director – Abigail Gaskin
Post Production – Reelgood
Marketing Team – Martina McDermott/Astou N’Diaye
The Lowdown:
CityJet has just launched its new brand and advertising campaign. Both were developed by the creative agency Bloom.
The new CityJet brand was launched last Friday at an event in Dublin. The new aircraft livery was unveiled by the Minister for Transport Paschal Donohoe and CityJet founder and Chairman Pat Byrne at the airline’s hangar in Dublin Airport. This was followed by an event in the RDS.
The new brand is being rolled out across all the CityJet routes and destinations in the London, Paris, Amsterdam, Rotterdam, Antwerp, Nantes and Florence.
An advertising campaign has also been launched for the new brand. It rolls out on TV, radio, outdoor and digital in Ireland as well as outdoor and digital in the UK and the Netherlands.
