Ad of the Week: July 31, 2015
Credits:
Titles: Splash of Imagination
Advertiser: Britvic Ireland
Brand: Miwadi
Client Executives:
Dee Cunniam, Marketing Manager.
Niamh Lynch, Brand Manager.
Leonie Doyle, Marketing Director.
Cawley Nea\TBWA Agency Executives:
Shireen McDonagh, Account Director.
Paula Kelly, Group Account Director
Agency Creative:
Cian Tormey, Art Director
Enda MacNally, Copywriter
Martin Cowman, Creative Director
Agency Producer: Joanne O’Hagan
Production Company: H2 Films
Director: Thomas Heffron and Johnny Han
Post Production: Windmill Lane Studios
Sound: Screen Scene
The Lowdown:
MiWadi are set to make a big splash this summer with their first TV ad in 5 years coming to screens across the country. And this is one that should certainly turn a few heads…
The brand new 30-second spot takes us on a breath-taking trip through the active minds of a group of Irish children, as an Irish park transforms into a vast and exciting ocean full of friendly characters- brought to life by their rich imaginations, and we are along for the ride!
Water plays a big role in this spot. The children paint various characters with water on the dry ground, which evaporate in the sun – a strong reminder to keep our kids hydrated as they play.
