Credits:
Agency – Atomic
Advertiser – Life Style Sports
Campaign – Rugby World Cup
Creative Director – Anne Fleming
Design Director – Stephen Kiernan
Copywriter – Frances O’Rourke
Account Director – Kerrie Sweeney
Account Manager – Conor Walsh
Director – Tony Lundon
Production – Conor Mulhern, Rattle
Sound Design – Dean Jones, Reelgood
The Lowdown:
The latest piece of our Life Style Sports campaign for the Rugby World Cup is an online video with a difference.
For many people (particularly those working at Atomic) rugby is not just a sport; it’s a religion. So we had a lot of fun bringing this idea to life with a lighthearted version of the national treasure that is The Angelus.
Together with Rattle Productions, we gathered Irish rugby stars Madigan, Murray and Henshaw, a host of Irish fans and even some meerkats together to pause for a moment and show that when Ireland calls, we all answer
