Ulster Bank is investing €350,000 in its business sponsorships to include a significant new sponsorship deal with Independent News and Media, and the renewal of its high-profile sponsorship of Drivetime with Mary Wilson on RTÉ Radio 1.
Ulster Bank’s package with Independent News and Media will take a “holistic approach” across the group’s online and social channels, and print publications, in addition to quarterly sponsored events. Central to this approach will be a new dedicated online hub, which will be home to premium targeted business content; along with information relating to the Ulster Bank Business Achievers Awards Small Business Can and Dogpatch Labs. This hub will be available cross-platform, and underpinned by social media campaign across the Independent’s social channels.
Speaking about the campaign, Ulster Bank’s Managing Director of their Commercial Banking Division, Eddie Cullen said: “We are delighted to be undertaking such a significant new sponsorship package with Independent News and Media. Independent.ie has over 10.3 million unique visitors across their homepage, news, business and sport pages, in addition to over 1.6million readers of their print publications and 549k followers on social media. Therefore we see this as a major opportunity to showcase Ulster Bank initiatives and connect with a wide cross-section of new and existing customers.
“We have also recently renewed our sponsorship of RTÉ Radio 1’s Drivetime with Mary Wilson to run from September 2015 until October 2016. With a daily reach of 218,000 adults, this sponsorship allows us to promote key business propositions and highlight the various milestones of the Ulster Bank Business Achievers Awards throughout the year,” he says.
