Gamification and how to boost your net promotor’s score will be up for discussion at the next AAI Toolkit Seminar which will be held next week on November 17th.
Philip McCabe, country brand leader with Nestle Nutrition will be on hand to discuss how brands can tap into the growing trend of using games to engage with and win over customers. He will also explore the specific characteristics that make certain types of games so attractive, and by referring to recent research, will show that by applying these characteristics to your existing web content brands can significantly increase their power without having to make a fully functioning commercial game.
The venue for the event, which will start at 8am and conclude at 10.15am, is the offices of Core Media on Sir John Rogersons Quay in Dublin and the cost to attend is just €35. To book a place go to https://webgames.eventbrite.ie
