Daniel Cullen has been appointed programmatic trader with RTÉ Media Sales – Digital. Cullen has been working in digital media since 2010 and previously worked at i-Believe, the digital sales house specializing in niche audiences as well as Insightful Media, the independent trading desk, where he managed and led the ad operations.
In his new role he will lead the day to day programmatic operations for RTÉ’s digital division, developing a new approach and structure for programmatic digital advertising campaigns as well as providing strategic thinking behind platform inventory and delivery.
