The shortlist for the 2015 Research Excellence Awards has been published. With six categories all hotly contested, B&A was shortlisted no fewer than 11 times for work with clients such as AIB, VHI, Britvic, RTÉ and the Road Safety Authority. Other agencies to make the shortlist include RedC, Ipsos MRBI and Millward Brown. In addition Liberty Insurance and last year’s Grand Prix winner, Bord Bia, have also made the final cut.
The Awards, which have established themselves as a firm fixture in the annual marketing calendar will take place during the annual Christmas lunch of the Marketing Society next Friday, December 4th in the Shelbourne Hotel.
“We were delighted to receive 47 entries for this years’ awards. As Ireland’s only dedicated market research awards, the Marketing Society Research Excellence Awards is a crucial platform that allows our industry to demonstrate the transformative impact that research can have on the success of a campaign or business. Heartiest of congratulations to all that made the 2015 shortlist and many thanks to our judging panel,” says Michael Clancy, chair of the Marketing Society and managing director of MediaVest.
The sponsors of this year’s awards include Core Knowledge, Exterion Media, Irish Marketing Journal, Maximum Media, Wide Eye Media, DMG Media and Research Now.
The full short-list is published below.
Advertising Research
B&A for VHI: ‘Moving the Dial’
B&A for AIB ‘AIB: Backing Brave’
Red C: HSE Native Advertising
Excellence in Qualitative Research
B&A for DID Electrical: ‘Find the Future’
B&A for AIB’s ‘Backing Brave’
Bord BÃa for Future Nutrition: ‘Mind Over Muscle’
Brand Development and Strategy
B&A, Britvic Project Bellisimo
B&A for RTÉ ‘Driving the RTÉ.ie Brand Strategy’
B&A for AIB’s ‘Backing Brave’
Innovation in Research
B&A for the Road Safety Authority ‘Parents and Children Research’
Ipsos MRBI for PML Group ‘In the Moment’
Red C for Aer Lingus ‘Voice of the Guest’
Excellence in Data Analytics
B&A for RTÉ ‘Driving the RTÉ.ie Brand Strategy’
B&A for the Road Safety Authority (RSA) ‘Parents and Children Research’
MediaVest ‘Delivering the Future Through Data’
Public Policy and Social Research
B&A for the Road Safety Authority (RSA) ‘Parents and Children Research’
Liberty Insurance ‘Women in Sport’
Millward Brown for the Irish Cancer Society ‘The Real Cost of Cancer’
