Credits:
Account Manager: Anna Balfour
Creative Directors: Paul Bowen and Michael Keenan
Marketing & E-commerce Manager: Lynsey Redpath
Production House: Street Monkey
Music: Hugh Matier
VO: Gayanne Potter
The Lowdown:
With the development of the new Argento website, there was a desire to drive traffic and ultimately increase online sales using a television and VOD campaign, as part of a wider, fully integrated campaign.
The TV campaign was targeted to the North of England, concentrating on the North West, an area where there is no store presence.
