B&A was the big winner at the Research Excellence Awards which were held in Dublin today, December 4, at the Marketing Society’s annual Christmas lunch.
B&A picked up four awards, including the coveted Grand Prix for its work with AIB and the bank’s “Backing Brave” campaign. In addition to the Grand Prix, B&A picked up awards in the Advertising Research, Brand Development & Strategy categories for its work with AIB. It also picked up the top award in the Excellence in Data Analytics category for RTÉ.ie and research it undertook to drive the website’s brand strategy.
Other winners at the Awards included Red C in the Innovation & Research category for work with Aer Lingus; Millward Brown in the Public Policy & Social Research category for work with the Irish Cancer Society and Bord Bia and Bord Bia, last year’s Grand Prix winner in the Excellence in Qualitative Research category.
According to the chairman of The Marketing Society, Michael Clancy, “we are delighted with the continued success of these Awards which have attracted over 50 entries this year. It is clear from the quality of the winning entries that a piece of in-depth and incisive research can provide the edge that will create a point of difference for a brand or a business in a competitive market place. Congratulations and well done to all of the winners.”
Presenting the Awards, Professor Damien McLoughlin, chairman of the adjudication panel, said: “I was delighted to be involved in judging these awards this year and I am pleased to see the depth and quality of award entries continues to improve. It is clear that in each of the categories it is the research conducted which created the point of difference for their client. The Research Excellence Awards has shown that the research industry is thriving in Ireland and the winners demonstrate that Irish research companies are producing world class work.”
“We would like to thank all of our sponsors for their support and also our media partners, IMJ and The Sunday Business Post,” added Michael Clancy.
Other sponsors of this year’s Awards included Core Knowledge, Exterion Media, DMG Media, Research Now, Wide Eye Media and Maximum Media. A full list of winners is detailed below.
Research Excellence Awards 2015
Advertising Research (Sponsored by Wide Eye Media)
B&A
AIB
AIB: Backing Brave
Excellence in Qualitative Research (Sponsored by DMG Media)
Bord Bía
Future Nutrition
Mind Over Muscle
Brand Development & Strategy (Sponsored by Maximum Media)
B&A
AIB
AIB: Backing Brave
Innovation in Research Approach (Sponsored by Exterion Media)
RED C Research & Marketing
Aer Lingus
Voice of the Guest
Excellence in Data Analytics (Sponsored by Research Now)
B&A
RTÉ
Driving the RTÉ.ie Brand Strategy
Public Policy and Social Research (Sponsored by IMJ)
Millward Brown
Irish Cancer Society
The Real Cost of Cancer
Grand Prix
B&A
AIB
AIB: Backing Brave
