In this month’s IMJ:
Jonathan Forrest, one of the first pioneers in the Irish digital marketing industry talks to IMJ about why 2016 will be such a big and important year for digital and the marketing industry in Ireland.
PLUS:
Marketing’s Brexit Challenge: The prospect of the UK leaving the EU is a very real one and it’s already starting to unnerve the Government and Irish businesses. For Irish marketers focusing on the UK – and indeed UK marketers looking to Ireland- it is a scenario that that nobody wants, writes Paul Golden.
In VOD We Trust:Â Digital ad formats are changing for the better and leading the charge is video on demand, writes David Fogarty.
The Customer Data Challenge: In an omnichannel media world, it is now incumbent upon brands to be able to create a single customer view as an integral part of their marketing strategy. If they can get this right, the return on investment can be substantial, writes Lia Bresnihan.
If you would like to subscribe to IMJ, you can contact Carl Flynn on 01-6611660 or email subscriptions@irishmarketingjournal.ie
