The Irish digital sales agency, Adforce.com, which is headed up by Colm Greally, has signed a three-year partnership to operate and sell digital advertising across hundreds of US mobile and web sites, in a deal with the New York Press Service (NYPS).
NYPS is the oldest newspaper advertising placement service in the USA and is owned and operated by the news organisations it serves. The partnership with Adforce.com expands its advertising offering by providing specialized digital ad services across more than 750 weekly, daily, regional and culturally specific newspaper sites. Regions covered include Manhattan, The Bronx, Brooklyn, Queens, Long Island, Hudson Valley, the Capital Region and The Western Region of New York State.
The NYPS digital network offers advertisers the ability to target by audience, location, device and even time of day across 750 newspapers from a single point of purchase. The partnership provides advertisers with an end-to-end service that can include media planning, creative services, campaign management, reporting and analytics.
According to Michelle Rea, executive director of the NYPS, “this partnership with Adforce.com enables our members to generate significant income from a source of advertising revenue that, until now, has been difficult to monetize effectively. By coming together as one and creating a premium network for advertisers that delivers high-quality ads, laser-targeted to their desired demographic, we can offer a really effective digital advertising proposition. Adforce.com’s vast experience in digital, and especially mobile, made it the ideal partner for NYPS and we are already seeing great results for some of our members.”
“For NYPS publishers they can speak as a single voice and offer a premium option to advertisers that is highly targeted. For advertisers they can now engage with millions of readers across the State of New York. We are delighted to partner with NYPS and look forward to driving growth for their members,” says Colm Greally.
Adforce.com clients include a number of the most visited online websites and mobile platforms including CBS interactive, Perform Media, Shazam, Landmark Media, Mode Media, Vice.com, Goal.com, IMDb, Amazon, Premierleague.com, TuneIn & RTE Radio.
