The Lowdown:
Over the last number of years Irish people have had to really dig in. Most financial brands tend to portray life in a very idealistic way.
The Irish bank, Permanent tsb wanted to portray life in a far more realistic way by showing a more human side. This film demonstrates perseverance and calls out the brand promise – KEEP GOING.
Credits:
Client: Permanent tsb
Title: Keep Going
Agency: Publicis Dublin
Board Marketing Director: Niall O’ Grady
Head of Marketing: Lorna Farrell
Communications Lead: Suzanne Llyod/Dearbháil Feehan
Planning Director: Rory O’ Rourke
Creative Director: Ger Roe
Copywriter: Ger Roe, Luke O’ Reilly.
Art Director: Ger Roe, Leo Bartoli.
Designer: Brian McDonnell
Agency Producer: Rachel Murray
Account Director: Edel McCabe
Account Director: Ruth McCormack, Melissa Quibell
Directors: Twin
Production Company: Academy Films
Producer: Medb Riordan, Steve Overs
Editor: Sam Edwards
Facilities: Framestore
Sound design: Echolab
