The Irish Times and the IMJ have teamed up to launch a new series of marketing and advertising breakfast events, aimed at industry professionals, discussing and debating the most topical, relevant and timely issues. The ‘Breakfast Bytes’ series intends to open up audience engagement and participation in the featured topics as much as possible, with the content / outcome of the discussion to be featured in the following months IMJ issue.
The inaugural breakfast will focus on ‘Consumer Insight’ and the role it plays in marketing and advertising strategies. Sharing their thoughts on the subject will be:
– Maeve McMahon, Director of Customer Experience and Products at Ulster Bank
– Kay McCarthy, Founder and Managing Director at MCCP, The Planning Agency
– Maxine Hands, Business Director at Vizeum, Winner of the Media Awards Best Use of Analytics for the GAAGO campaign
– Cliona Mooney, Head of Business Analytics at The Irish Times.
The early morning ‘Breakfast Bytes’ will be held in The Irish Times building from 7.30am to 9am on Tuesday, May 10th. The Irish Times building is located at 24 – 28 Tara Street, Dublin 2.
“The Breakfast Bytes series aims to cut through a lot of the noise that’s out there in the marketing communications industry by serving up interesting insights and expert opinion on what really matters,” says John McGee, publisher of IMJ.
According to Eimear Moran, Irish Times Media Solutions Director; “Marketers and advertisers alike trust The Irish Times for opinion and analysis, so it’s a natural fit that we now provide a forum to debate and discuss the issues and developments that brands and agencies are facing and experiencing. We’re delighted to be teaming with the IMJ for this series, who we feel, as a highly trusted industry source, is the perfect partner to deliver these discussions with”.
Attendance is complimentary and breakfast will be provided, but places are limited, in order to reserve your place please email Lou Conlon at lconlon@irishtimes.com before May 3rd.
