Credits:
Title of Commercial: The Comfortable Zone
Advertiser: Irish Life
Client executives: Karl Symes, Siobhan Kelly, Susan Egan
Agency: DDFH&B
Agency executives: Michael Craig, Vanessa Carswell, Mary Saunders
Creative: Roisin Keown, Peter Snodden
Agency producer: Jenni O’Reilly
Production company: Red Rage
Director: Brian Durnin
Producer: Paul Holmes
Lighting cameraman: Ivan McCullough
Editor: Jake Walsh, Hubert Montag
Recording studio: Mutiny
The Lowdown:
Irish Life wanted to encourage consumers to venture from their comfort zone (deposit accounts) into the new comfortable zone (Irish Life MAPS®) to start making their money work harder. The comfortable zone is a space that only Irish Life MAPS® can own, because no other product is designed to suit different types of investors, from conservative to balanced to adventurous. In a continuation of the 2014/5 brand campaign, DDFH&B developed a through the line campaign which demonstrated that Irish Life know more about Irish life than any other provider by dramatising situations in which Irish people feel uncomfortable, from seeing their boss head to toe in cycling lycra to that ever awkward first date. Thankfully, no matter what makes people uncomfortable, when it comes to investing Irish Life MAPS® can help them to find their comfortable zone.
