The Lowdown:
‘Stay Happy’ is the irrepressibly upbeat takeout from Electric Ireland’s unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year.
Directed by Pull The Trigger’s, Gary McKendry, this spot also features the honey-tones of Fight Like Ape’s, May Kay with her own take on the jazz standard, ‘Get Happy’.
Credits:
Title of Commercial: ‘Stay Happy’
Advertiser: Electric Ireland
Client executives: Lisa Browne, Jackie Garvey, Conor Kavanagh
Agency: Cawley Nea \ TBWA
Agency executives: Yvonne Caplice, Laura Daley
Creative: Adam Crane, Niall McDonnell
Agency producer: Onagh Carolan, Alexandra Cullen
Production company: Pull the Trigger
Director: Gary McKendry
Producer: Max Brady, Glen Collins
Lighting cameraman: Piers McGrail
Editor: Juniper Calder
Recording studio: Mutiny
