Yahoo has appointed Electric Media to manage advertising sales in Ireland. According to ComScore, Yahoo is the third most visited web property in Ireland, reaching more than 1.3 million unique users on a monthly basis – nearly half of the Irish online population.
Electric Media will offer a range of formats including high-impact premium formats such as the Yahoo Home Page Take Over and the exclusive Yahoo Mail login buyouts. It will also offer Native Advertising, programmatic display and video as well as Yahoo’s social media platform Tumblr, the second fastest growing social network in the world.
“We are excited to partner with Electric Media because it has an incredible understanding of the Irish digital media landscape and extensive expertise in empowering advertisers with the tools they need to engage their customers with relevant ads,” says Nick Hugh, Yahoo’s Vice President, EMEA, “Ireland continues to be an important market for Yahoo and we are committed to helping advertisers deliver the best online experience for their customers.”
Yahoo joins Electric Media’s market leading roster of Irish and international brand leaders such as The Irish Times, BBC, The Guardian, Outbrain, Done Deal and Entertainment.ie.
According to Michelle O’Keeffe, Managing Director, Electric Media Group: “We were blown away by the data capabilities of Yahoo when we got a peek under the bonnet! Brands are focusing on data led campaigns and now we have a genuine and truly powerful solution, we are so excited to be bringing the Yahoo! range of products to the market.”
“Our primary focus in Electric Media is giving a solid professional service to household name publishers and their advertising customers. We are obviously delighted to welcome Yahoo to our roster of best-in-class digital platforms”, said Dermot Hanrahan Chairman, Electric Media Group.
