TV3 has secured the Irish broadcast rights to reality show, Big Brother, produced by Initial (part of the Endemol Shine Group) for Channel 5 in the UK.
The exclusive three year partnership penned with Endemol Shine Group will see TV3 and 3e acquire both Big Brother and Celebrity Big Brother, hosted by Emma Willis alongside Big Brother’s Bit On The Side presented by Rylan Clark-Neal until 2018.
TV3 brought Big Brother back to Irish TV screens in 2015. Its return to mainstream terrestrial TV was a ratings winner for the group with audiences reaching a series high of 541,700.
The popular reality TV show will return to TV3 and 3e on Tuesday 7th June from 9pm. This series will be followed by a new series of Celebrity Big Brother.
According to TV3 group managing director, Pat Kiely, “we are delighted to have secured Big Brother for the next three years on TV3 and 3e. Its unpredictable nature makes it compulsive viewing that transfers to impressive ratings. Off the back of our Euro 2016 deal, this summer looks to be a bumper one for TV3.”
The reality show originally launched in the Netherlands more than 17 years ago and continues to be a hit in the UK, USA, Italy, Spain, Canada and Israel as well as in Latin America, Scandinavia, Africa and Asia. Across 2015, 31 series of Big Brother aired in more than 20 countries. Big Brother and Celebrity Big Brother have aired on Channel 5 in the UK since 2011.
