The Lowdown:
Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community.
The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young girl Anna, who, before entering the Maxol station is feeling downcast having lost a match. Her experience at the Maxol station and its onsite Moreish café and the interactions she has, soon turns her mood around and she leaves the station with her spirits lifted.
You can view the commercial and a behind the scenes ‘making of’ video below. The advertising campaign is the culmination of the Maxol rebranding project which began in 2012 and has seen Maxol invest €7.5 million to take the brand image to a whole new level.
CREDITS
Agency: Owens DDB
Creative Director: Donal O’Dea
Account Director: John Gildea
Production: Banjoman Films
Post Production: The Element
Director: Dermot Malone
Producer: Matt D’Arcy
Sound Design: Kevin Breathnach
Music: Kevin Breathnach
Audio Design: Avondale Studios
Head of Retail & Marketing, Maxol Group: Dermot O’Toole
General Manager, Marketing & Retail, Maxol Group: Fergal Harrington
