Kinetic, the Out of Home (OOH) media planning and buying agency, has set up a new educational offering called Kinetic Academy.
Kinetic Academy is the new education and training arm of the company and is dedicated to providing training sessions to media agencies and clients on all things OOH. The first media agency to experience the opening training session was Mindshare.
The first training session, as part of this new endeavour for Kinetic, took participants out of their office environment and brought them on a tour to showcase OOH strengths, which include; visibility, coverage, frequency, creativity, standout and proximity targeting.
The tour drove the Mindshare team around Dublin, taking in roadside formats such as 48 Sheets, Golden Squares, and Metropoles. The team was also educated on the other formats including 240 Sheets, Première lightboxes, Adshel bus shelters, Dublin Bus, Luas and finally Path to Purchase formats and digital OOH formats (dPods & iVisions).
Representatives from Clear Channel, Exterion Media and JCDecaux joined the tour at various stages to talk about their OOH portfolio. Many of the formats were emblazoned with statistics and figures on the impact of OOH.
Throughout the year, Kinetic Academy will organise other training sessions which will focus on topics such as JNOR (Joint National Outdoor research) the audience measurement tool, as well as innovative OOH and ways of using digital and mobile OOH. Bespoke training sessions can also be arranged.
According to communications director, Grainne Dilleen, “Kinetic is very proud to launch Kinetic Academy, which confirms Kinetic’s commitment to training and education. The objective of Kinetic Academy is to work closely with our clients and media agencies to showcase what is possible through the use of Out of Home. With the opening training session tour we wanted to take Mindshare out of their office environment and immerse them in OOH from a commuter, shopper and consumer’s point of view.”
