In this month’s IMJ:
RTE’s Big Digital Ambitions – With nearly half the Irish adult population using an RTÉ’s digital service every week, the Donnybrook-based broadcaster has been to the fore in developing a range of new ad formats and content solutions for advertisers. But with issues like ad blocking dominating the headlines, Conor Mullen, Commercial Director RTÉ Media Sales- Digital tells IMJ that the industry needs to be more mindful of consumers and their needs.
PLUS:
No Junk Mail Please … and No Junk Ads – better data is powering the ongoing renaissance in direct marketing far more so than traditional advertising, writes David O’Sullivan.
Bigger and Better – amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a lot more effective according to some Ireland’s leading DM practitioners who share their views with IMJ.
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