The Lowdown:
Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use of some clever post-production we sparked things up to the next level – with Tola’s feverish fiddling causing his instrument to first smoke, then burst into flames. This legendary musical talent is also reflected in our print execution.
Credits:
Agency: Publicis Dublin
Brand: TG4
Product: Fleadh TV
Creative Director: Carol Lambert
Art Director: Neil Hanratty
Copywriter: Niall Murphy
Account Director: Rebecca Clarke
Videographer: Katie Liston
Agency Producer: Rachel Murray
Client: Padriag O’Raighne
Post Production: Windmill Lane
