Exterion Media Ireland has chalked up a media first in the Irish market by using thermal imaging for a campaign for the baby wipe brand WaterWipes.
Planned by OMD and Kinetic Ireland, the campaign used Exterion’s dPods in Dundrum Town Centre earlier this month and began with a series of 10 second ads in week leading up to the event.
Over the course of the weekend of 5th August, parents visiting Dundrum Town Centre were invited to take part in the thermal imaging demonstration in the WaterWipes “Pure Love Experience” and over 300 thermal images of parents and their babies were uploaded to the dedicated dPod throughout the weekend.
Commenting on the event Grainne Gallagher, Brand and Digital Marketing Manager said,
“This was a fantastic initiative that allowed us to engage with parents in a fun and interactive way, highlighting our film Pure Love while demonstrating the purity of WaterWipes. The dynamic nature of the campaign allowed us to get cut-through for our brand.”
According to Sandra Doyle, Sales Director Exterion Media,“this interactive campaign showcased the power and ability of our digital network to deliver dynamic campaigns that captivate the consumer and encourage deeper levels of brand engagement.”
