Credits:
Client: Just Eat
Title: The Rules
Media: TV/Radio/Outdoor/online
Advertising Agency: Bloom
Account Director: Abigail Gaskin
Creative Direction: Michael Walsh
Agency Producer: Damian Penco
Director: Jamie Delaney
Producer: Tess Bunworth
Production Company: Antidote
The Lowdown:
Bloom Advertising created the latest campaign for JUST EAT, Ireland’s leading online food ordering app, which launched this week. The campaign includes TV, online display, social, outdoor, transport, and radio. The TV spot was produced by Antidote films with post-production by Windmill Lane and Raygun. On-shoot photography was by Mark Duggan. Depicting an eclectic group of friends at a casual social gathering, the campaign explores modern eating rituals and how JUST EAT has been central to changes in how we eat today and the vast cuisine choice now available to order online.