Enterprise Ireland has launched a multi-platform marketing campaign aimed at encouraging Irish exporters to expand beyond the UK in response to Brexit.
The campaign was created by Dublin agency Atomic while MediaVest is handling the media buying and planning and features a number of Irish companies including Asavie, Arralis, Eastcoast Bakehouse and CurrencyFair.
The campaign, called #GlobalAmbition, was launched earlier this week by the Taoiseach and the Minister Jobs Enterprise and Innovation Mary Mitchell O’Connor.
The UK remains Ireland’s largest export market. Last year Irish companies exported in the region of €7.5bn in goods and services to the UK in 2015. The State agency’s first response after the Brexit vote was to publish a 5 Point Plan to support Irish exporters which included a range of information, advice and guidance on immediate issues such as exchange rates. In addition it plans to double its trade missions for the year, to promote key clusters/sectors, to identify key opportunities in the UK to help companies deepen their presence there and become more competitive and innovative.
Enterprise Ireland clients reported record exports of €20bn in 2015 and are on track to achieve €22bn in 2016, according to the agency.
