In this month’s IMJ:
Daring to be Brave and Simple – Ever since it was set up seven years ago, Boys and Girls has developed into on the most successful agencies in the marketplace, garnering awards for its creativity while developing a strong client base of blue chip brands along the way. Two of the co-founders, Patrick Meade and Rory Hamilton, talk to John McGee about its development to date and what the agency landscape might look like in another seven years’ time.
PLUS
• Coverage of the 2016 ADFX Awards
• In a world full of technological innovations, the big idea still counts but the challenge for the industry is to take the ideas and explore them in new and different ways, writes Miriam Hughes
• Sometimes in life you just have to say no. When it comes to a daft idea from a client or your agency is asked to do something you are not comfortable with, just say no, writes Jane McDaid
• A packed house heard four keynote speakers talk about the regulatory environment in which sporting organisations and brands operate at the recent Irish Times/IMJ Breakfast Bytes seminar
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