Irish International Launches New Campaign for Irish Insolvency Service
Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that will include TV, VOD, radio and outdoor. Media for the campaign is being handled by Carat.
Continuing its collaboration with director, Martin Stirling who directed campaigns for the Road Safety Authority and Save the Children, Irish International’s new work for the Insolvency Service of Ireland is an emotive campaign that illustrates how overwhelming and isolating financial difficulties can be, whilst simultaneously explaining how help is easily at hand. The ISI is an independent government organisation with a network of qualified professional advisers to help Irish people get back on track financially and in some cases write off debt that cannot be repaid.
According to Anita Jordan of the ISI, “debt problems are affecting people in communities all over Ireland and the associated stress can be overwhelming. When in debt people can feel like they are treading water and getting nowhere. With our new advertising campaign we want people to know that we can help and that we have a range of solutions that can get them back on track.”
She says that the ISI, through its network of qualified professionals across Ireland has helped thousands of people get a fresh start. The solutions have been described as “life-changing” by many. Others refer to the “absolute relief” when an ISI solution is being put in place. Uniquely, while an ISI solution is being put in place the person is protected from receiving calls and letters from lenders about their debts, offering much needed breathing space.
Credits:
Irish International BBDO
Des Kavanagh – Creative Director, Irish International BBDO
Clayton Homer – Senior Art Director, Irish International BBDO
Dillon Elliott – Copywriter, Irish International BBDO
Rosanne Clarke – Account Director, Irish International BBDO
The Insolvency Service of Ireland
Anita Jordan – Communications and Corporate Affairs, ISI
Aoife O’Connor – Communications and Corporate Affairs, ISI
Production
Martin Stirling – Director, Partizan
Lucy Hayes – Producer, Partizan
John Mealing – Production Manager, Partizan
Carl Burke – DOP
Steve Ackroyd – Editor, Final Cut, London
Post Production – Coffee & TV, London
Dean Jones – Sound, Raygun
Johan Söderqvist – Composer
