The Sunday Business Post is to sponsor RTÉ number one weekend radio show, The Marian Finucane Show.
The Marian Finucane Show is broadcast on RTÉ Radio 1 between 11am – 1pm every Saturday and Sunday and currently has 387,000 listeners on Saturdays and 322,000 on Sundays.
Brokered by Carat Ireland, the sponsorship deal includes eight sponsor-credited stings per week, cross-station on-air promotions on Morning Ireland, Liveline, Playback and Sunday with Miriam, as well as podcast and homepage sponsorship.
According to Siobhan Lennon, commercial director of The Sunday Business Post: “The Marian Finucane Show is a national institution and we are delighted to be associated with it. The Sunday Business Post stands for independent journalism on a Sunday. As an Irish-owned independent newspaper in the Sunday market, we feel that our product and values as a newspaper make for a perfect fit with The Marian Finucane Show. In recent months, The Sunday Business Post has shown growth across all of our key performance indicators. We now have more than 10 per cent of the Sunday quality newspaper market, after significantly outperforming our competitors in the first six months of the year. We look forward to consolidating and continuing our momentum, with our sponsorship of The Marian Finucane Show acting as a cornerstone of our growth going forward.”
Tara Farrell, Sponsorship Manager, RTÉ Radio says:
“2016 continues to a be a superb year for RTÉ radio sponsorship. We are delighted to welcome The Sunday Business Post to the roster of premium brands who continue to choose RTÉ Radio 1. This sponsorship represents another strong endorsement of RTÉ’s radio programming and our consistency in engaging audiences throughout the day and throughout the week,” adds Tara Farrell, sponsorship manager of RTÉ Radio.
