New subscription drives are a big thing in the newspaper industry at the moment with an array of special incentives on offer to new subscribers.
The latest offer up for grabs is a Nespresso coffee machine, worth €149, courtesy of The Ireland Edition of The Times, the digital newspaper, and The Sunday Times.
The offer, which does not include George Clooney, is available until December 18th and is being billed by the publisher as the “ideal Christmas gift for those who want to remain well informed on the local and international stories that matter.”
The new subscription offer is being supported by an advertising campaign that will run across national radio, in the print edition of The Sunday Times as well as on a variety of digital and social media.
According to Catherine Newman, chief marketing officer: “We’re delighted that Times’ readers can now enjoy quality catch ups with a complimentary Nespresso coffee, ensuring they remain well-informed on important Irish and international news, with comment and analysis from a team of talented journalists both at home and all over the world.”
