Credits:
Agency: Javelin Dublin
Client: Toyota Ireland
Title of piece: “Built for a Better World”
Creative Directors: Martin Watts/Catherine Lennon
Art Director: Martin Watts
Writer: Catherine Lennon/Conor Kennedy
Agency Producer: Dara McLatchie
Director: Brian Williams
Production Company: Butter
The Lowdown:
Javelin have created the new Toyota Ireland Brand promise and launch advertising campaign. “Built for a Better World”. Future oriented and challenging, the strategy speaks to a brand vision of creating not just ever better cars, built in ever better car plants, but supporting new and innovative initiatives to create ever better communities too.
“Built for a Better World” is a strategic move on from the Toyota brand promise of being The Best Built Cars in The World, created by Javelin some 20 years ago. Toyota build quality remains the global industry benchmark. However, today Toyota have new and ground-breaking stories to tell, and built for a better world is a promise that will enable us to tell all of them.
We’ve started our creative work and this new brand chapter with Toyota’s leading of the Hybrid revolution, and our launch TV, radio, and targeted communications all speak to different elements of the Toyota Hybrid journey. With Creative and Media Strategy planned, executed and delivered holistically by the Toyota team at Javelin, shot in beautiful landscapes from urban Dublin to Fanad in Donegal, the TV work was produced by Butter and Directed by Brian Williams.
