Following the publication of a new report on the importance of advertising and marketing to Irish companies, video production company Streambout and IMJ have created a video to showcase the report and its findings.
The report revealed that every €1 invested in advertising delivers a net return on investment of €5.44 and a gross return of €8.26.
The report, Marketing Multiplied, was published by Core Media in association with the Association of Advertisers in Ireland (AAI) and was written by Core’s CEO, Alan Cox and economists Jim Power and Chris Johns.
To get a copy of the report go to www.coremedia.ie/marketing-multiplied/
