The inspirational power of purpose and happiness is a key driving force of change for modern consumers and marketers alike and with this in mind the Marketing Society’s next seminar will explore these topics with one of the leading thinkers in this space, Guy Van Liemt.
Van Liemt is an academic with the prestigious Erasmus University Rotterdam and during the course of his talk he will explore the power of happiness, its economic and emotional impact and how it can be utilised and measured by marketers. Guy will also examine the massive influence the concept of ‘Purpose driven brands’ is having on marketing and business strategy alike. The talk will be followed by a panel discussion and audience questions led by Kay McCarthy of MCCP.
The event will take place in Chartered Accounts House on Pearse Street on March 9th at 7.30am and conclude at 10am.
The cost to attend is €50 for members and €70 for non-members. To book your place visit www.marketingsociety.ie
