Credits:
Agency: goosebump
Advertiser: Chill Insurance
Head of Marketing, Chill Insurance: Fergal Lynch
Creative Director: Peter Queally
Art Director: Luke Wright
Copywriters: Peter Queally, Luke Wright, Seán McDermott
Managing Director: Sarah Love
Account Director: Sarah Clinton
Account Manager: Rian McCarthy
Production Company: Rocket Science Productions
Director: Declan Lowney
Post Production: Windmill Lane Pictures
Audio Production: Beacon Studios
Starring: Philip Coyne, Jennifer Zamparelli
The Lowdown:
Research had shown that although brand awareness for Chill Insurance was high, understanding of the brand’s offering lagged behind that awareness. The solution was to develop a campaign that dramatises the Chill Insurance product proposition: ‘We’ll find the quote that’s right for you’. The campaign launched with a 30” TVC, to be followed by more commercials.
